PROGRAMME DESCRIPTION
Genovasi’s Bachelor of Business Administration (BBA) is an undergraduate program offering a comprehensive foundation in business principles. Focused on disciplines like accounting, finance, marketing, and management, the program cultivates leadership and managerial skills. Incorporating practical applications, internships, and global perspectives, BBA equips students for real-world challenges. Emphasis on soft skills, including communication and critical thinking, enhances overall preparedness. Graduates can pursue various entry-level positions in business or opt for advanced studies like an MBA, opening avenues for diverse career paths in corporate, nonprofit, and entrepreneurial sectors
Full Time: 3 years
INTAKES: • JAN • MAY • SEPT
- Malaysian University English Test (MUET) Band 2 and:
- A pass in Sijil Tinggi Persekolahan Malaysia (STPM) or its equivalent, with a minimum Grade C+ (Grade Point 2.33) in any two subjects, and credits in Mathematics and a pass in English at Sijil Pelajaran Malaysia (SPM) level; OR
- A pass in Sijil Tinggi Agama Malaysia (STAM) with a minimum grade of Jayyid, (good) and credits in Mathematics and a pass in English at SPM level; OR
- A Diploma in accounting or related field, or its equivalent with a minimum Cumulative Grade Point Average (CGPA) of 2.50, and credits in Mathematics and a pass in English at SPM level; OR
- Matriculation/Foundation qualification or its equivalent with a minimum CGPA of 2.50, and credits in Mathematics and a pass in English at SPM level.
- ✓Falsafah dan Isu Semasa (MPU 1)
- ✓B. Melayu Komunikasi 2* (MPU 1)
- ✓Academic English 1
- ✓Introduction to Business
- ✓Business Mathematics
- ✓Introduction to Accounting
- ✓Principles of Microeconomics
- ✓Entrepreneurship (MPU 2)
- ✓Organizational Behaviour
- ✓Business Statistics
- ✓Small Business Management
- ✓Financial Management
- ✓Product Development
- ✓Logistics and Transportation Management
- ✓Investment Analysis
- ✓Business Research Methods
- ✓International Business
- ✓Human Resource Management
- ✓Penghayatan Etika dan Peradaban (MPU 1)
- ✓Academic English 2
- ✓Principles of Marketing
- ✓Principles of Finance
- ✓Principles of Management
- ✓Management Information System
- ✓Co-Curriculum (MPU 4)
- ✓Commercial Law
- ✓Ethics in Business
- ✓Malaysian Economy
- ✓Multinational Corporation
- ✓Marketing Management
- ✓Training and Development
- ✓Strategic Management
- ✓Financial Market
- ✓Brand Management
- ✓Hubungan Etnik (MPU 3)
- ✓Business Communication
- ✓Operation Management
- ✓Management Accounting
- ✓Industrial Training